As the world is getting exposed to newer technologies and development in research, there are 100s of new design disciplines coming up ( from software design to ceramic design to tool design to landscape design ) which are based on anything from engineering to medical sciences to social studies to economics or an amalgamation of multiple disciplines.
its no more a necessity to have graduation in medical or engineering to have a lucrative career ahead.
Here i am giving you a brief of the most well know branches of design that you can study further and take your career to new heights.
Product Design also know as industrial design
is the most well known and oldest branch of design. it deals in almost all kinds of tangible products ( toothbrush to table lamp ).it is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. we create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development and sales.
is the most well known and oldest branch of design. it deals in almost all kinds of tangible products ( toothbrush to table lamp ).it is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. we create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development and sales.
Transportation & Automobile Design
is specific to automotive sector ( individual as well as mass transport ) it deals in latest car and bike designs, looks, comforts space and economy of productions..etc. mostly its about styling of interiors and exterior of vehicles to increase sales and brand value of the company. for example mahindra scorpio's design dramatically improved the brand value of mahindra and mahindra products and what pulsar did for Bajaj.
Furniture & Interior Design
as the name says is about designing furniture in broad sense for all human needs. from school to bars to stadiums to gardens. its a specialized branch of product design dealing only with furniture and space( interiors ).
Ceramic & Glass Design
deals in all the house hold stuff made out of ceramics like a tea set to shit pot to ceramic and glass ware for kitchens or home decor. ( its very different from ceramic engineering ;) here you get to play with p.o.p. and clay etc.
Toy & Game Design
do i need to explain this ??
Textile Design
is all about cloth and clothing world the backend of fashion and apparel industries, here we design different kinds of textures i.e. look and feel of the cloth. a lot of handicraft and manual work on traditional weaving machines.
Graphic Design
is again a very well know discipline of design, dealing in all the static form of communication through poster, banners, advertisements, logo design etc. here we play a lot with colors, shapes, text, fonts and paper.
Animation Film Design
is about stories and imaginary characters, if you like building stories and sketch it out on a paper or love the world of cartoon characters this is the place for you. for example the zoo zoo add by VODAFONE or a movie like toy story.
Film & Video Communication
is about the real world and masses. idea of communication through motion and audio, here we use real life characters instead of imaginary 3 legged monster ;) real life issues and spreading awareness about it making documentaries and short films.
Photography Design
is about looking at photography as subject and not just a skill to operate a camera, understanding the basic philosophy and evolving your own style and creative expression techniques through the lenses.
Apparel Design & Merchandising
is doing all wow things with cloth, exploring new possibilities in garments, clothing and fashion, analyzing trends and setting new. Redefining personas with creative use of materials and technology in dressing designs.
Lifestyle Accessory Design
is about mixing art and fashion with product design, creating style statements with accessories, exploring possibilities of new materials and technology is designing luxury products like casual wear jewelry using sea shells. creating table top items out of stationary materials. it offers a strong multidisciplinary edge wherein the students get opportunity to work with a wide spectrum of product categories - jewellery, bags, luggage, footwear, lighting, furnishings, furniture, space accessories. visiting this site will give you an idea :- http://www.happilyunmarried.com/happily.asp?Page=2
New Media Design
is a new domain and its still in developing state..its about exploring different kinds of mediums of communication and the relationship between technology and culture. Media, old and new, such as print, radio, television, internet, virtual reality, gaming and mobile telephony, to mention a few, have a profound impact on our culture. Understanding these various media and the impact they (may) create is crucial to understanding how our societies are shaped. for example see this video: http://vimeo.com/channels/nmd#8219545
Information & Interface Design
is about applying various principle of design in softwares and soft media, e.g. mobile apps, websites, electronic devices like camera and its controls and about managing information and optimizing it for best use. This discipline is a combination of Ethnography, Information Visualization, Information Architecture, Instructional Design, Icon Design,Tangible User Interface, Prototyping, Wayfinding, Design Management.
Design for Retail Experience
is about studying the intricacies of user experience in retailing business models and refining that experience to new levels of user satisfaction and entertainment resulting in better customer services and relationship management. This covers retail store designs for small and big organized retail sectors alike (branding, brand promotion, lighting, exhibition design etc.).
Design for Digital Experience
is about studying and applying various principles of design to create better and richer user experiences in digital world. it takes you through diverse professional backgrounds such as fine and applied arts, film- making, engineering or technical, design, mass communication and architecture.
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